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Management Team

Mr. Offer Shachar

President & Chief Executive Officer

Offer Shachar joined Motorad Ltd as the President and CEO in 2014.

Offer brings with him more than 20 years of experience in managing large global companies in various sectors, including medical, electronic equipment, aerospace and semiconductors.

One of the Offer’s most significant achievements was as CEO and later president of Maytronics, a robotic pool equipment company. He championed the company’s global expansion organically and inorganically. During his term, the company’s sales grew from $15 million to $80 million. In addition, he led the acquisition of two foreign companies, established subsidiaries in the United States and Europe and led a successful IPO on the Tel Aviv Stock Exchange.

Offer has an MBA from Bradford University UK and a B.Sc. in mechanical engineering from the Technion-Israel Institute of Technology

Mr. Shai Fishbein

VP Marketing & Sales

Shai Joined Motorad as Marketing and Sales VP in July 2017.

Previously, he served as Program manager at Semi-Conductor Devices (SCD), a leading worldwide supplier of high-end Infrared Detectors and Laser Diodes.

Earlier, Shai served as a sales and marketing director at Paskal Technologies, a manufacturer of trellising systems for the agriculture greenhouse market.
Prior to Paskal Technologies worked at OPGAL Optronic, and held various managerial positions in the marketing and the R&D departments.

Shai has an MBA from Haifa University and a B.Sc. in Electrical and computer engineering from Ben Gurion University of the Negev.

Mrs. Sandra Ziser

Chief Financial Officer

Sandra joined Motorad Ltd as Chief Financial Officer in 2017.

Previously, she served as out-sourced CFO to small medium industrial companies as part of Yanai Ziser Shaham Ltd, an Israeli financial consulting firm where she was a managing partner. Earlier, Sandra served as a Regional Accounting Manager at John Deere Water Ltd, manufacturer of irrigation systems and subsidiary of Deere & Co a NYSE listed company.

Prior to John Deere Water Sandra held positions in Ernst &Young Israel, leading multinational professional financial services firm.

Sandra is a Certified Public Accountant and holds a B.A. in economics and accounting, from Haifa University

Mrs. Orly Perez

VP Operations

Orly joined Motorad Ltd in 2005 as COO and was later appointed VP Operations. Previously, she held positions at Soglowek, including VP plant and pricing and department manager.

Orly has a B.A. (cum laude) in economics and management from Israel’s Open University and a B.Sc. (with distinction) in practical computer engineering from the Technion-Israel Institute of Technology.

Mr. Aviram Arbel

VP Engineering and R&D

Aviram joined Motorad Ltd as a senior engineer and was promoted to VP Engineering and R&D in 2013. He is responsible for the technological development of future products as well as product and production engineering. Aviram brings with him more than 30 years of experience in mechanical engineering and industrial control systems.

During his career, he gained experience in developing complex systems that require expertise in mechanical engineering, plastics, electricity and control systems and working with multidisciplinary teams.

Aviram has an MBA from Tel Aviv University and a B.Sc. in mechanical engineering from Ben-Gurion University of the Negev.

Mr. Peretz Porat

VP quality Assurance

Peretz joined Motorad Ltd as Quality Assurance Manager in 2010. He has 15 years of experience as a quality manager and quality engineer. Prior to joining Fishman, Peretz managed quality systems at industrial companies in diverse industries: medical (Philips), military and aviation (Opgal), communication (Galtronics) and PCB assemblies (Sanmina).

Peretz received certification in quality engineering from the Technion-Israel Institute of Technology, in practical engineering (machinery) from Ort Kiryat Bialik and is a certified Lean Six Sigma Black Belt.

Mrs. Hila Rogalin

VP Human Resources

Hila joined Motorad Ltd in 2013 as VP Human Resources. Previously, she served as director, Yakum Cooperative Agricultural Association, and HR manager and a board member at both Oran Safety Glass and Plastiv Group, where she led organizational change processes in bringing compliance to company strategies.

She has an MBA from Bar-Ilan University and a B.A. in behavioral science from Ruppin College.

Matt Buchholz

President and GM, North America

Matt joined MotoRad of America in 2015 and brought with him over 20 years of experience in various capacities within the automotive industry.  He is results focused with a background in sales, marketing, product development and business strategy.

Matt holds a BBA degree in Management from Northwood University and MBA at the DeVos School of Business.

Mr. Nitsan Herman

Chief Information Officer

Nitsan joined MotoRad as CIO in 2016. He brings more than 15 years of experience in managing global Information Systems and Technologies.

Previously he was the CIO of Enercon Technologies LTD, a global manufacturer of custom power suppliers for the Military, Aerospace and Civilian aircrafts applications where he led the development and implementation of IT strategy and multi-year work plan.

Prior to Enercon, between 2002 and 2013, Nitsan held different positions in NICE Systems (traded in Nasdaq) , global software company, providing solutions in the customer experience field and in the financial fraud prevention arena.

Nitsan holds MBA and BSc Industrial Engineering and Management from Ben Gurion University, Israel